Social Commerce Return on Investment

摘要

A system and method are disclosed for analyzing return on investment (ROI) for social commerce interactions. User data associated with a target group of social media users is collected and processed to generate a first set of social commerce metrics. The user data comprises a first set of social media interaction data corresponding to a first set of social commerce interactions with the target group of social media users. The user data is further processed to generate a second set of social commerce interactions, which are then performed. The performance of the second set of social commerce interactions generates a second set of social commerce interaction data, which in turn is processed to generate a second set of social commerce metrics. The first and second sets of social commerce metrics are then processed to generate social commerce ROI metrics.

主权项

1. A computer-implemented method for analyzing return on investment for social commerce interactions, comprising:
processing a set of user data associated with a set of social media users to generate a first set of social commerce metrics, the set of user data comprising a first set of social media interaction data corresponding to a first set of social commerce interactions with the set of social media users; processing the set of user data and the first set of social media interaction data to generate a second set of social commerce interactions; performing the second set of social commerce interactions with the set of social media users to generate a second set of social commerce interaction data; processing the second set of social commerce interaction data to generate a second set of social commerce metrics; and processing the first and second sets of social commerce metrics to generate a set of return on investment metrics corresponding to the second set of social commerce interactions.