PRIORITY-WEIGHTED QUOTA CELL SELECTION TO MATCH A PANELIST TO A MARKET RESEARCH PROJECT

摘要

A method of matching a panelist to a market research project includes accessing, by one or more computer processors, a set of quota cells identified for the panelist and having priorities assigned thereto. The method additionally includes selecting, by the one or more computer processors, a market research project by weighting random selection of market research projects according to the priorities assigned to their respective quota cells identified for the panelist. The method further includes matching, by the one or more computer processors, the panelist to the market research project based on the selection.