THEME BASED ADVERTISING

摘要

Various embodiments of the present disclosure are related to leveraging mobility management techniques implemented in mobile networks to distribute advertisements to mobile devices. In certain embodiments of the present disclosure, advertisements can be transmitted on a broadcast control channel of a base station and in at least one embodiment the advertisements can be relevant to the area the base station services. Mobile devices that detect the broadcast control channel can store the advertisements. If for example, a user is interested in the service, e.g., a product or service, that is offered in the advertisement they can initiate a purchase procedure.

主权项

1. A method comprising:
providing, by a network entity of a cellular network, a location update request message, wherein:
the network entity services a first area; andthe message identifies a mobile device; determining that the mobile device was not last serviced by a device that manages the first area; based on the determination that the mobile device was not last serviced by a device that manages the first area, generating an advertisement based on information associated with the mobile device and a location of the network entity; and providing, on a broadcast control channel of the network entity, the advertisement.