Synchronization of advertisment display updates with user revisitation rates

摘要

Techniques for displaying advertisements on web pages are provided. A revisitation rate for views of a web page by a user population is determined. A refresh rate for an advertisement space on the web page is synchronized with the determined revisitation rate. An advertisement is selected to be displayed at the advertisement space at a particular refresh time of the synchronized refresh rate. The advertisement is selected based at least on a difference between a content of the web page at the particular refresh time and a content of the web page at a previous refresh time of the synchronized refresh rate.

主权项

1. A method for displaying advertisements on web pages, comprising:
determining a revisitation rate for views of a web page by a user population; synchronizing a refresh rate for an advertisement space on the web page with the determined revisitation rate; and selecting an advertisement to be displayed at the advertisement space at a particular refresh time of the synchronized refresh rate based at least on a difference between a content of the web page at the particular refresh time and a content of the web page at a previous refresh time of the synchronized refresh rate of, wherein said synchronizing comprises:
calculating the synchronized refresh rate by dividing the determined revisitation rate by N, where N is an integer greater than 1.