System and method for selecting and delivering ads based on cross-platform activity

摘要

A cross-platform advertising system utilizes viewing data, browsing data, and telephone call data to establish subscriber account profile and, optionally, user profiles for users at the subscriber account. An ad selection processor selects ads based on subscriber account profile and, optionally, the user profile. An ad delivery processor delivers the selected ads to a device associated with the subscriber account.

主权项

1. A cross-platform advertisement delivery system comprising:
a correlation processor configured to perform operations comprising:
receiving viewing data relating to a viewing of video content delivered to a video termination device over a subscriber network;receiving at least one of browsing data relating to browsing an internet content delivered to a computing device over the subscriber network and telephone data relating to a telephone content delivered to a user telephone device over the subscriber network,processing the viewing data and the at least one of browsing data and telephone data to identify usage patterns indicative of two or more distinct users of the subscriber account;processing each usage pattern to determine one or more user interest factors for each of the two or more distinct users of the subscriber account, wherein each user interest factor is a measure of a level of interest of a particular distinct user of the subscriber account in a subject of interest relative to all other subjects of interest;generating for each of the two or more distinct users of the subscriber account a user profile associated with the subscriber profile, wherein the user profile comprises the one or more user interest factors of the distinct user for which the user profile pertains; and an advertisement selection processor, wherein the advertisement selection processor is configured with software executable instructions to cause the advertisement selection processor to perform operations comprising:
selecting for at least one distinct user an advertisement for delivery to at least one of the video termination device, the computing device, and the telephone device, wherein the selection is made using the one or more user interest factors of the distinct user stored in the profile of the distinct user.