Systems and methods for providing flexible incentive rewards

摘要

Systems and methods are disclosed for providing a financial account with incentives. In one implementation, a method is provided that includes receiving a selection of at least one identified merchant from a customer, the customer being associated with the financial account. The method also includes providing a first incentive to the financial account for one or more purchases made with the financial account at a merchant other than the identified merchant. Further, the method may include providing a second incentive to the financial account for one or more purchases made at the identified merchant with the financial account, wherein the first incentive is different than the second incentive.

主权项

1. A computer-implemented method to incentivize use of financial accounts, the method comprising:
establishing, by a computer processor, an electronic record for a financial account of a customer, the establishing including:
creating a network of preferred merchants according to at least a profitability grid and a profitability model formula,determining a profitability for a financial account issuer associated with the financial account for a plurality of incentives for the financial account based upon at least the profitability grid, the profitability model formula, and historical data associated with financial accounts of the customer,associating a first incentive with the financial account when a purchase transaction is made by the customer with the financial account with a merchant from the network of preferred merchants, andassociating a second incentive, which is different from the first incentive, with the financial account when a purchase transaction is made by the customer with the financial account with a non-network merchant that is not among the network of preferred merchants; receiving, by the computer processor, a customer selection of at least one new merchant that is not among the network of preferred merchants to add to the network of preferred merchants; updating, by the computer processor, the network of preferred merchants by adding the at least one new merchant to the network of preferred merchants based on the customer selection; and providing the first incentive or second incentive to the customer based on purchase transactions made using the financial account.