| 摘要 |
<p>PROBLEM TO BE SOLVED: To provide a new advertisement system enabling an advertiser to accurately grasp an advertising effect.SOLUTION: An advertisement system includes: an advertising management server; and information code display means attached to an advertisement. In the advertising management server, advertising management information including an installation place of an advertisement, an advertiser ID, an URL of the advertiser, an advertisement-publishing date, and advertising rate; and a corresponding advertising management code are registered. The information code display means displays an information code including information about the advertising management code and the URL of the advertising management server. When the information code is read by a portable terminal and clicked, the advertising management server is accessed. The advertising management server determines the validity of the access, displays an advertisement screen of the advertiser on a communication network in the portable terminal when the access is valid, and records the fact that the access is carried out from the portable terminal in the advertising management server. The advertising management server aggregates the number of accesses during a predetermined period in each installation plate of the advertisement, and outputs the advertising rate according to the number of accesses.</p> |
