LIQUID CRYSTAL DISPLAY DEVICE AND METHOD FOR DRIVING SAME

摘要

Provided is a liquid crystal display device that is capable of reducing electric power consumption while preventing deterioration of liquid crystal. A liquid crystal display device performs pausing driving. A polarity instruction section provided in the liquid crystal display device controls a driving section provided in the liquid crystal display device so that, in the case where the number of refresh frames included in a driving period is an even integer, a polarity of a data voltage that should be written in a pixel formation section in the first one of refresh frames included in the driving period is the same as a polarity of a data voltage written in the pixel formation section in a refresh frame immediately before the first refresh frame, and the polarity of the data voltage is inverted per refresh frame in the driving period.