主权项 |
1. In a mobile data network, a method for sharing user profiles with content servers so they may select content responsive to a user profile, said method comprising:
providing a store of user profiles, each profile associating profile information with at least one of a source IP address and a phone number for a mobile device associated with a user, said profile information being indicative of at least said user and said user's usage of said mobile data network; detecting on the mobile data network a user request for a transaction with a content provider; inspecting the user request to retrieve at least one of a source IP address or a phone number for a mobile device issuing the transaction request; using the retrieved source IP address or phone number to retrieve a corresponding profile from the store; in response to a profile request, applying predetermined opt-out rules to determine whether at least a subset of said retrieved profile may be provided in response to the request; and in response to said profile request, providing at least a subset of said corresponding profile information with masked user identity information. |