| 摘要 |
<p>Disclosed are an object-oriented webpage advertisement insertion method and system. The method comprises: identifying keywords or images contained in a webpage by reading the webpage into which advertisements are to be inserted, and forming an object set; querying an advertisement library, calculating the similarity between various advertisements in the advertisement library and the object set, and determining an advertisement with the maximum similarity to the object set; and inserting the advertisement with the maximum similarity to the object set into the webpage or a link or a popup page of the webpage. Thus, advertisements are inserted in a targeted mode according to webpage contents, so as to enable the inserted advertisements to be related to the webpage contents, advertisement insertion effects are improved, and advertisement insertion values are improved. In addition, the webpage advertisement insertion method and system in the present invention are simple in implementation and are achieved via software without adding additional hardware costs.</p> |
