SYSTEMS, METHODS, AND APPARATUS TO MONITOR MEDIA PRESENTATIONS

摘要

Systems, methods and apparatus to monitor media presentations are disclosed. An example method includes identifying a household of panelists based on a public Internet Protocol address identified in tagging data transmitted by a media presentation device. A panelist is identified within the household of panelists based on metering data. A media source is identified based on the tagging data. Identification of the media presented in association with the tagging data based on at least one of the tagging data and the metering data is attempted. The panelist is credited with exposure to the identified media from the media source at a media presentation location associated with the public IP address when the media is identified. The panelist is credited with exposure to media from the media source at the media presentation location when the media is not identified.

主权项

1. A method to credit a media exposure, the method comprising:
identifying a household of panelists based on a public Internet Protocol address identified in tagging data transmitted by a media presentation device; identifying a panelist within the household of panelists based on metering data; identifying a media source based on the tagging data; attempting to identify the media presented in association with the tagging data based on at least one of the tagging data and the metering data; crediting, with a processor, the panelist with exposure to the identified media from the media source at a media presentation location associated with the public IP address when the media is identified; and crediting, with the processor, the panelist with exposure to media from the media source at the media presentation location when the media is not identified.