METHODS FOR MANAGING, SEARCHING, AND PROVIDING BRAND RELATED CONTENT

摘要

Systems and methods are provided for a brand search ecosystem accessed via a network including a database of brands and branded products, locations, features, and services with input on business rules, algorithms, and information from brandholders and/or providing economic incentive payments to participants in the brand search ecosystem. The brand search ecosystem includes a brand name database including a plurality of brands and brandholders and brandbidders associated with respective brands. A search engine communicates with brandholders and the brand name database via a network for accessing information of brandholders and the brand name database to identify brandholders and brandbidders associated with brands. The search engine receives search requests from users, accesses the brand name database, and provides search results to the users. A clearing house processes economic incentive payments to brandholders and/or brandbidders associated with brands in the database.

主权项

1. A computer-implemented method for defining access to brand related assets, comprising:
identifying a plurality of separate internet websites having content related to a specific brand; selecting a plurality of assets, each asset being a content component related to the specific brand and included in one of the separate internet websites; generating a brand website that relates to the specific brand by including in the brand website the plurality of assets that were selected; assigning each asset an identifier, the identifier defining a relation of each asset to the specific brand; and defining a dashboard access to management tools for the plurality of assets of the specific brand, the dashboard access configured to identify a user privilege for management of specific ones of the plurality of assets, the user privilege enabling one or more of viewing details of an existing asset, adding a new asset to the brand website, and modifying an existing asset in the brand website; wherein the user privilege enables management of the plurality of assets including how the assets are integrated with the brand website, the management of the plurality of assets overriding automated control of the plurality of assets.