| 摘要 |
Within an online community (e.g., a social network website), brands (e.g., companies) desire to connect with users (e.g., advocates, audience, customers) in a manner that allows them to evaluate and promote content generated by or in collaboration with users based on “buzz”. The techniques herein, implemented as an app, tab, or plug-in to a social media site, provide user interface and back-end mechanisms to identify people over time in a community-up (not content-down) manner that weights current actions based on the accumulated value of past actions of all involved users, such as by granting users levels of advocacy points/badges for creating or curating content that drive response and action from the audience, with immediate social validation. Value may be measured algorithmically based on first and second tier activities driven by a user action. |
| 主权项 |
1. A method, comprising:
providing, by an online community advocacy management platform, a forum for user-generated content; determining a community response to a particular user-generated content in the forum based on follow-on social input associated with the particular user-generated content; evaluating an influence of the particular user-generated content based on the community response; adjusting an advocacy score of a particular user that sourced the particular user-generated content based on an aggregate of historical influence of the particular user; and providing the advocacy score to at least one of the particular user, community participants, community members, and administrators specifically soliciting content on the forum. |
