SELECTING AND SERVING CONTENT ITEMS OF DIFFERENT CONTENT ITEM TYPES FOR A CONTENT ITEM SLOT

摘要

In some instances, a resource may have display space, such as a content item slot, that is independent of the first-party content and that may be used for presenting third-party content items. Selection and serving of different types of content items may be used to maximize the space and/or to maximize user interaction with the content items. In one implementation, a dimensional height and width of a content item slot may be received. A spatial configuration for the content items slot may be determined. A minimum length for each content item type may be determined based on the size of the content item slot. A selection of content items of different types may be made based on the minimum lengths of each content item type and the size of the content item slot. Data to effect display of the selected content items may be output.

主权项

1. A method for providing two or more content items of different content item types for a content item slot, the method comprising:
receiving, by one or more data processors, data indicative of a size of a content item slot of a resource, wherein the data comprises at least one of a dimensional height and a dimensional width of the content item slot; determining, by one or more data processors, a spatial configuration for content items for the content item slot; determining, by one or more processors, a minimum length for each content item type of a plurality of content item types, wherein the determination is based, at least in part, on the data indicative of the size of the content item slot; selecting, using one or more data processors, two or more content items based, at least in part, on the determined minimum length for each content item type and the data indicative of the size of the content item slot, wherein the two or more content items comprises a first content item of a first content item type and a second content item of a second content item type, wherein the first content item type and the second content item type are different; and outputting data to effect display of the selected two or more content items.