OFFER PLACEMENT SYSTEM AND METHODS FOR TARGETED MARKETING OFFER DELIVERY SYSTEM

摘要

A system and methods for an offer placement system for delivering targeted marketing offers to consumers during a session with an online (web-based) Internet portal, such as an online banking portal of a financial institution. A component receives advertising campaign data from an advertiser including a plurality of targeted marketing offers for delivery to consumers in response to a particular condition (e.g. an offer-triggering event), and stores the campaign data in a database. A component determines the occurrence of an offer-triggering event caused by a consumer during an online session with the online portal, for example, viewing a list of banking transactions. A component identifies a predetermined targeted marketing offer stored in the database that corresponds to the offer-triggering event. A component delivers information corresponding to the targeted marketing offer to the consumer during the online session with the portal.

主权项

1. A targeted marketing offer placement computer system operative in conjunction with a computer system of a financial institution to provide a targeted marketing offer from an advertiser for display on an electronic display of a client machine operated by a particular consumer that is identified as belonging to a predetermined market segment as indicated by a particular transaction of the particular consumer through the financial institution, wherein the electronic display is generated by the computer system of the financial institution, comprising:
a processor coupled for secure data communications with the financial institution computer system and with a second computer system, the processor operatively coupled to a non-transient electronic storage; the non-transient electronic storage comprising a database for storing data, program modules that execute on the processor, and a matched offer table; the database storing campaign data and de-identified transaction data associated with consumers, the campaign data including one or more targeted marketing offers from the advertiser for delivery to consumers who are identified as belonging to the predetermined market segment; the processor operative for receiving campaign data associated with the advertiser from the second computer system and storing the campaign data in the database; the processor further operative for receiving de-identified transaction data provided by the financial institution computer system that was derived from financial transaction data of the financial institution including a plurality of predetermined financial transactions of the particular consumer and storing the de-identified transaction data in the database: the processor further operative for processing the de-identified transaction data and the campaign data to determine a set of matches comprising at least one identified particular transaction of the particular consumer that is in the predetermined market segment as reflected in the de-identified transaction data and storing the at least one identified particular transaction in the matched offer table: the processor further operative for receiving a call for display of a targeted marketing offer from the financial institution computer system, the call for display including data relating to the particular consumer's financial transactions being displayed on the electronic display of the client machine, the transactions being displayed including the at least one identified particular transaction in the matched offer table; the processor further operative, in response to receipt of the call for display from the financial institution computer system, for delivering information corresponding to the targeted marketing offer from the campaign data for the particular consumer to the financial institution computer system for delivery of the targeted marketing offer to the consumer for display on the electronic display of the client machine.