| 摘要 |
A data processing system for managing electronic offers, the system comprising: a first logic module adapted to receive a set of recommendation reference data comprising a plurality of items, the plurality of items including at least one product or service, and at least one offer; a second logic module adapted to determine a set of association scores for the plurality of items based on the recommendation reference data; and a third logic module adapted to select a recommended offer based on at least one association score. In an embodiment, the recommended offer is distributed in response to a request for a receipt. In an embodiment, the recommended offer is included in a transaction receipt transmitted to a customer data processing system. In an embodiment, at least one weight is modified based on feedback from an offer redemption, an offer activation, or a purchase. |
