Methods Circuits Apparatuses Systems and Associated Computer Executable Code for Providing Viewer Analytics Relating to Broadcast and Otherwise Distributed Content

摘要

There is provided according to some embodiments of the present invention methods, circuits, apparatuses, systems and associated computer executable code for providing viewer analytics relating to broadcast or otherwise distributed content.

主权项

1. A system for assessing one or more content specific audience parameters, said system comprising:
a computer server including one or more data storage units and network communication circuitry adapted to receive and store content specific viewing parameters from each of a set of mobile communication devices; and at least one mobile communication device adapted to: (1) acquire one or more characterization parameters relating to: (a) content being presented on one or more presentation devices located in proximity to said at least one mobile communication device, (b) presentation environment, and (c) persons present in proximity to said at least one mobile communication device; and (2) transmit acquired parameters to said server.