POPULATING GHOST IDENTITIES FOR ONLINE COMMUNITY ADVOCACY MANAGEMENT PLATFORM

摘要

For an online community advocacy management platform, the techniques herein create “ghost profiles” of users not registered with the app/plug-in, but that are participating in the social media forum (an identification phase). In this manner, all participants may build their advocacy score regardless of the app/plug-in, which may be useful for the user if later deciding to participate officially, or else for the brand to continue to be able to monitor anonymous (yet uniquely identified) activity on an individual basis, and to identify, quantify, and foster the most valuable and influential advocates within the existing community.

主权项

1. A method, comprising:
determining, by an online community advocacy management platform, user-generated activity within an online community by a non-registered participant; determining available identification (ID) information of the non-registered participant; determining whether the non-registered participant has a ghost profile for the online community based on the ID; in response to no ghost profile, creating a ghost profile for the non-registered participant, wherein a ghost profile provides a log of user-generated activity by a corresponding non-registered user based on the ID; and in response to having a ghost profile, logging the user-generated activity by the non-registered user within the associated ghost profile.