GEOGRAPHICAL AREA CORRELATED WEBSITES

摘要

A system, method and/or software for using overlap between a first website area-of-interest map, associated with a first website, and a searcher area-of-interest map to help prioritize the websites returned by a search engine search. The area-of-interest maps are made up of geographic pixels respectively assigned with area-of-interest values. Overlap area is determined by comparing, on a pixel-by-pixel basis, corresponding pixels of the searcher area-of-interest map and the first website area-of-interest map to determine overlap pixels where the following conditions hold: (i) the first website area-of-interest map has a non-zero interest value, and (ii) the searcher area-of-interest map has a non-zero interest value.

主权项

1. A method comprising the following steps:
receiving: (i) a first website area-of-interest map, associated with a first website data set, the first website area-of-interest map being made up of geographic pixels respectively assigned with area-of-interest values, and (ii) a searcher area-of-interest map, based upon a searcher area of interest defined by a searcher, the searcher area-of-interest map being made up of geographic pixels respectively assigned with area-of-interest values; and determining overlap area by comparing, on a pixel-by-pixel basis, corresponding pixels of the searcher area-of-interest map and the first website area-of-interest map to determine overlap pixels where the following conditions hold: (i) the first website area-of-interest map has a non-zero interest value, and (ii) the searcher area-of-interest map has a non-zero interest value; wherein: at least the determining step is performed by computer software running on computer hardware.