Systems and methods to optimize media presentations to a seated audience

摘要

A computing apparatus is configured to customize media presentation on a display device positioned in the vicinity of a plurality of seats positioned within an access- controlled seating area. The display device is configured to serve media content to users seated in the seats, based on an aggregated spending profile of the users in the seats. The users occupying the seats may be identified via the tickets purchased using account information of the users, via the users checking into the seating area using the account information of the users or the tickets purchased using the account information of the users, and/or via transactions of the users for purchases made by the users within the area or for in-seat purchases.