METHOD FOR PROVIDING TIME MACHINE ADVERTISEMENT BASED ON SMART-TV WITH LOGOTIONAL ADVERTISEMENT FUNCTION

摘要

The present invention relates to a smart TV-based time machine advertisement providing method which has an emotional advertisement function. The time machine advertisement providing method, which relates to an implicit advertisement process when a smart TV replays broadcast content in the streaming way of a broadcast transmission frame unit by dividing advertisement processes into the implicit advertisement process and an explicit advertisement process, includes: a first step in which the smart TV generates a capture image by capturing a current display image of broadcast content including an advertisement object at which a pupil dilatation is sensed and performs at least one process which stores the broadcast content which corresponds to a preset time before and after the capture in case the pupil dilatation of a user is sensed at the advertisement object in the broadcast content which is displayed on an output unit as an UI screen; and a second step in which the smart TV displays the broadcast content which corresponds to a preset time before and after the capture which is stored by being matched with a selected capture image in case a capture image selection signal is received according to the motion image sensing of the user in order to select one of captured images.