METHOD FOR PROVIDING ADVERTISEMENT INFORMATION ACCORDING TO TARGETING OBJECT BASED ON SMART-TV WITH LOGOTIONAL ADVERTISEMENT FUNCTION
摘要
<p>The present invention relates to an advertisement information providing method according to object targets based on a smart TV having an emotional advertisement function. The advertisement information providing method, which relates to an implicit advertisement process when displaying broadcast content in the streaming way of a broadcast transmission frame unit by separating the implicit advertisement process from an explicit advertisement process, includes: a first step in which a smart TV detects the position of an UI screen which is displayed on an output unit which is targeted by a remote control and starts a cursor formation which is matched with the detected position; and a second step in which the smart TV provides advertisement detail information of an advertisement object which is positioned within a preset area from position information which is generated according to the detection of a current position by the remote control as a pressurization touch signal is received from the remote control.</p>
申请公布号
KR20140075885(A)
申请公布日期
2014.06.20
申请号
KR20120143170
申请日期
2012.12.11
申请人
PARK, SOO JO;KIM, JIN GYUM;SONG, JI SUNG;KIM, JUNG IN;KIM, CHAN SUNG;INDUSTRY-UNIVERSITY COOPERATION FOUNDATION HANYANG UNIVERSITY ERICA CAMPUS;KIM, MIN JU
发明人
PARK, SOO JO;SONG, JI SUNG;KIM, JUNG IN;KIM, JIN GYUM;KIM, CHAN SUNG;KIM, MIN JU