Mobile Content Tracking Platform Apparatuses, Methods and Systems

摘要

The MOBILE CONTENT TRACKING PLATFORM METHODS (“Mobile-Track”) transforms TV program schedule listing information and user channel selection via Mobile-Track components, into TV audience viewing data and ad effects data. A method is disclosed, comprising: obtaining TV program schedule listing data; providing the obtained TV program schedule listing data to a user mobile device; receiving an indication of user channel selection; determining a media program associated with the received indication of user channel selection; determining an ad associated with the determined media program; providing a survey question related to the determined ad to the user mobile device; and receiving a user response to the survey question.

主权项

1. A TV mobile control processor-implemented method, comprising:
obtaining TV program schedule listing data; providing the obtained TV program schedule listing data to a user mobile device communicatively coupled to an infrared communication component; receiving a user media program selection message from the user mobile device,
wherein the user mobile device transmits a TV remote channel selection indication to a TV set via the infrared communication component,wherein the user media program selection message and the TV remote channel selection indication comprise the same user selected channel; determining whether the received user media program selection message indicates a user watching event; determining a user watching time length associated with the user selected channel when the received user media program selection message is determined to indicate the user watching event; and generating and storing a user watching event log file including the user selected channel and the determined user watching time length.