SYSTEMS AND METHODS TO FACILITATE PROGRAMMING OF AN OFFER CAMPAIGN

摘要

A computing apparatus configured to represent offer rules based on requirements for the detection of predefined types of events and actions scheduled to be performed in response to the detection of each occurrence of the events. At least some of the events can include the actions of providing punches on virtual punch cards in the offer programs in which a user is enrolled. One of the event types is configured to be matched/triggered in response to recording punches in the virtual punch cards.

主权项

1. A method, comprising:
receiving, in a computing apparatus, a set of records for an offer campaign, each record in the set of records identifying a set of conditions to match an event to be completed by a user participating in the offer campaign, at least a first record of the set of records specifying an action to record for the user at least one count of achievement in the offer campaign when conditions specified for the first record is satisfied, at least a second record of the set of records identifying a threshold and an action to be performed when counts of achievement recorded for the user in the offer campaign is above the threshold; determining, by the computing apparatus, that the conditions specified for the first record are satisfied and in response, storing data to record the at least one count of achievement for the user in the offer campaign; in response to recording of the at least count of achievement, processing the second record to determine whether counts of achievement recorded for the user in the offer campaign satisfy the threshold; and in response to a determination that counts of achievement recorded for the user in the offer campaign satisfy the threshold, performing the action identified in the second record.