SYSTEMS AND METHODS FOR ISSUING, EVALUATING, AND MONITORING CARD-LINKED OFFERS

摘要

Methods and systems are disclosed for issuing, evaluating, and monitoring offers and incentives linked to various consumer financial accounts. Financial service account providers, merchants, card-linked offer providers, and/or service providers may collect transaction information relating to the redemption of card-linked offers. From the data, informative metrics may be determined relating to the offer, its redemption rate, and the consumers who redeemed it. The metrics may be used to evaluate the relative success of the offer, and can trigger revenue sharing processes derived from the offer. In certain aspects, incentive offers may be modified based on the metrics. In further embodiments, the metrics may also be used to determine a metric score that provides further information about the card-linked offer campaign.

主权项

1. A system for providing card-linked incentive offer metrics, comprising:
a memory storing instructions; and a processor configured to execute the instructions to:
receive transaction information relating to a purchase transaction associated with a user and a merchant, the transaction involving the use of a financial service account associated with the user and provided by a financial service provider,determine an incentive offer metric based on the transaction information, the incentive offer metric reflecting a performance of the incentive offer relative to predetermined criteria, andprovide the incentive offer metric to a remote device.