METHOD FOR PROVIDING LOGOTIONAL ADVERTISEMENT USING OBJECT RECOGNITION BASED ON SMART-TV

摘要

The present invention relates to a method for providing an emotional advertisement using object recognition based on a smart TV. The method for providing an emotional advertisement using object recognition based on a smart TV includes a first step of receiving packaged broadcasting content and advertisement tag content from a broadcasting content server through a broadcasting communication network to separate the broadcasting content from the advertisement tag content in order to implement the broadcasting content through a streaming scheme in units of broadcasting transmission frames by a smart TV; a second step of preparing the implementation of the streaming scheme in units of broadcasting transmission frames with respect to the broadcasting content for at least one recognition object by recognizing each object which is not read as tag data for advertisement objects constituting the advertisement tag content by the smart TV; and a third step of allowing a user to recognize an advertisement switch indicator for explicit advertisement switch with respect to all of the advertisement objects and recognition objects and an implicit indicator with respect to each advertisement object and each recognition object as well as implementing the indicators through a streaming scheme in units of frames to an output unit with respect to the broadcasting content.