PROGRESSIVE PRICING SCHEMES FOR ADVERTISEMENTS

摘要

PROBLEM TO BE SOLVED: To calculate charges due for advertisements by utilizing performance of the advertisements.SOLUTION: The historical performance (such as CTR) of an online advertisement is utilized to calculate accurate performance prediction. In turn, the performance prediction is used to calculate the current cost per selection (click-through) of the advertisement. The current cost per selection may be multiplied by the total number of times the advertisement has been presented to user(s) to determine the adjusted revenue total for the advertisement. The charge due for the advertisement is the adjusted revenue total for the advertisement minus the amount of revenue previously received for the advertisement.