METHODS AND APPARATUS FOR ADVERTISING VIA COMPUTER NETWORKS AND WEBSITES

摘要

Systems and methods for facilitating advertising for an advertiser are disclosed. In one example, a method comprises collecting retargeting information for the advertiser, the retargeting information comprising user-behavior information, assigning multiple identifiers for multiple publisher systems to be selectively authorized by the advertiser as retargeting channels in an advertising campaign, receiving a selection of an authorization of at least one publisher system from the advertiser, assigning an advertiser identifier to identify the advertiser, and identifying an advertisement, corresponding to the advertiser identifier, to be served to the user via at least one publisher system, conditioned on the at least one publisher system being an authorized publisher system.

主权项

1. A computer-implemented method of advertising for an advertiser via a user computer and multiple publisher systems, comprising:
providing retargeting information to the advertiser for storage on the user computer, wherein the retargeting information comprises:
multiple identifiers for multiple publisher systems authorized for retargeting; andan advertiser identifier; receiving from a visited publisher system user behavior information retrieved from the user computer, wherein the user behavior information includes the advertiser identifier; and transmitting an advertisement corresponding to the advertiser identifier to the visited publisher system for presentation via the user computer only if the visited publisher system is one of the authorized publisher systems.