METHOD FOR USER-ORIENTED CONTENTS ANALYSIS AND ITS APPLICATION USING USER GAZE DIRECTION INFORMATION

摘要

Disclosed specification is a method for performing a customized content viewing guide or a customized advertisement by processing user gaze information. The present invention tracks the gaze direction of a user, calculates information of a position where the viewing direction of the user and a display screen meet, extracts an interest object of the user based on the position information, stores information which is related to the extracted interest object in a database, and performs a customized content viewing guide or a customized advertisement based on the frequency ranking of the interest object of the user which is included in the database.