SYSTEM AND METHOD FOR IDENTIFYING A PATH OF A BILLBOARD AUDIENCE GROUP AND PROVIDING ADVERTISING CONTENT BASED ON THE PATH

摘要

A plurality of mappings corresponding to respective points of interest is generated. Each mapping indicates at least one group detected at the corresponding point of interest and respective times when each respective group among the at least one group was detected at the corresponding point of interest. A standard representation corresponding to a set of one or more groups appearing in a selected one of the plurality of mappings is defined. A path associated with the standard representation is determined, based on the plurality of mappings, the path defining a second plurality of points of interest at which the standard representation was detected and time information indicating when the standard representation was detected at each respective point of interest within the second plurality of points of interest. A point of interest may comprise a location associated with a billboard.