| 摘要 |
The present invention teaches a system, method and computer program for enabling local or regional merchants to participate in an automated cause marketing (ACM) program. The ACM program that may provide benefits to several parties involved in fundraising for one or more supported organizations, including one or more supported organizations, advertising providers, merchants, and individuals. Merchants are able to access enhanced analytics regarding their transactions with members and non-members of the ACM program and can use these registration enhanced analytics to realize an increased number of or revenue from transactions with members. The present invention also teaches a system and method for enabling advertising providers to acquire and analyze data associated with consumers-merchant transactions. The present invention provides the above advantages optimally using a mobile device. Furthermore, the present invention, may enable a member to disseminate its charitable preferences to members of its electronic social networks. |
| 主权项 |
1. A computer network implementable method for providing a loyalty program for promoting contributions to one or more supported organizations, the method comprising:
generating, using a data storage device, one or more member profiles for one or more members of a loyalty program, wherein each of the one or more member profiles defines demographic data, financial card data, preferred supported organization data, and preferred merchant data; linking, using the data storage device, one or more merchants to the loyalty program, wherein each merchant is associated with a merchant identification and a location; creating rewards for members of the loyalty program using the demographic data, the preferred supported organization data, and the preferred merchant data from member profiles, and the locations associated with the merchants, wherein the rewards trigger contributions to the one or more supported organizations based on transactions between the one or more members and the one or more merchants, wherein the rewards are defined by rules for the contributions to the one or more supported organizations based on transaction data for transactions between the one or more members and the one or more merchants; transmitting the rewards to the members of the loyalty program; receiving, using one or more computer processors, transaction data for a plurality of transactions between the one or more members and the one or more merchants to the loyalty program in the corresponding member profiles, wherein each of the plurality of transactions is associated with a merchant identification associated with a merchant, financial card data from a member profile, a transaction amount, a date and a time; determining that a portion of the plurality of transactions involved redemption of a portion of the rewards; determining a contribution amount for a contribution to the one or more supported organizations based on the rules and the portion of the rewards redeemed; and providing, by the one or more computer processors, to each of the one or more merchants, an analytic data report relating to the plurality of transactions to increase the number of revenue from future transactions, wherein the analytic data report comprises data relating to reward redemption, reward management, transactions, member preferences, member responses to the rewards, and the contributions made to the one or more supported organizations.
|
