BENDING MACHINE TYPE ADVERTISING APPARATUS AND ADVERTISING METHOD USING THE SAME

摘要

Provide are: a bending machine type advertising apparatus which has a bending machine appearance being familiar to users and induces participation of the users, thereby executing experiential goods promotion. The bending machine type advertising apparatus, which is installed in an open space on a street or a hall and has a housing of mending machine form, comprises: a user recognizing unit for recognizing a user approaching the housing; a content executing unit for executing content for an event interacting with the user; a user reaction analyzing unit for analyzing a result of execution of the event that the user carried out; and a goods providing unit for providing the user with goods according to the result of execution of the event that the user carried out.