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1. A system, comprising:
a memory having computer executable components stored thereon; and a processor, communicatively coupled to the memory, configured to facilitate execution of the computer executable components, the computer executable components, comprising:
a tagging component configured to assign a tag to a content element in a media item;a bidding component configured to determine a sponsor for the content element; anda presentation component configured to present the tag with information regarding the content element, wherein the information regarding the content element is determined by the sponsor.
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