Commercial Game System and Method

摘要

A system and method for providing a commercial game that poses questions to a user related to advertisements that the user views or listens to using a multimedia device such as a computer connected to the Internet. Points may be awarded to the user based on the number of questions answered correctly, the number of advertisements viewed, the length of time advertisements are viewed, the number of attempts at answering each question before providing the correct answer, or other advertiser-selected criteria. Points earned by the user are immediately redeemable for services such as subscription services, movies downloads, Pay-Per-View credits, or for any other tangible or intangible good, service, or reward representing a monetary value. If the user provides an incorrect answer to a question, the user is permitted to watch the advertisement multiple times until a correct answer is provided and points are awarded.

主权项

1. A commercially available data collection system comprising:
a server connected to a communications network; a database provided by the server; data collectable by the server and storable in the database to reflect a behavior by a user with the system, the behavior comprising: (a) viewing an advertisement via a media player device communicatively connected to the server via the communications network; (b) receiving a question relating to the advertisement; (c) submitting an answer to the question; (d) receiving points rewarded by the server respective to the answer being correct relative to the question, correctness of the answer being determinable by the server using a value, the points being earned while viewing the advertisement and submitting the answer that is correct; and (e) redeeming the points on a reward item; wherein the advertisement is storable on the server for playback; wherein the answer is receivable by the server via a control device communicatively connectable to the media player device comprising control features for entering the answer to the question; wherein the data relating to the user is analyzable by the server to determine targeted advertising for the user.