SYSTEM AND METHOD FOR EMBEDDING SUPPLEMENTARY DATA INTO DIGITAL MEDIA FILES

摘要

A novel process and system for flexibly adding supplemental digital program content such as, for example, transactional advertising content, games, polls, contests, interactive music videos, and e-commerce content generally and the like, into pre-prepared digital media files, such as an MP3 audio file or the like, for playback by digital playback apparatus, wherein the pre-prepared media file is modified by embedding therein executable code representing such supplemental program content, and enabling the playback apparatus to decode and execute the presentation of the supplemental program material as an addition to the playback of the pre-prepared media file content.

主权项

1. A computer-implemented method of embedding content into digital audio files, comprising:
embedding supplementary data in a digital audio file, the digital audio file formatted based on a Motion Pictures Expert Group (MPEG)-derived format, the supplementary data embedded in the digital audio file at a rate of 2800 bits/second or greater; and storing the digital audio file on a storage medium, the storage medium readable by a modified apparatus that is designed to playback digital audio files formatted in the MPEG-derived format, the modified apparatus modified to also enable decoding of the supplementary data so as to enable playback with said modified apparatus of the supplementary data as a supplement to the playback of the digital audio file.