SYSTEMS AND METHODS FOR PERFORMING SOCIO-GRAPHIC CONSUMER SEGMENTATION FOR TARGETED ADVERTISING

摘要

Systems and methods are disclosed for determining the financial characteristics of socio-graphic segments of social media users. A financial service system links a customer's social network profile to a financial service account associated with the customer. The financial service system may receive information relating to the social network profile, and identify one or more characteristics of the customer based on the information. The financial service system may proceed to associate the customer with one or more socio-graphic groups, or “clusters,” comprising customers sharing the same characteristic. The financial service system may then generate a spending model associated with the clusters, and provide it to advertisers for purposes of generating more useful, targeted advertising and incentives to the customers.

主权项

1. A system for determining the financial characteristics of socio-graphic segments of customers, comprising:
a memory storing instructions; and a processor configured to execute the instructions to:
receive an authorization to link a customer's social network profile to a financial service account associated with the customer;receive social network profile information associated with the customer from the social network based on the authorization;identify at least one characteristic of the customer based on the received social network profile information;associate the customer with one or more groups of customers based on the identified at least one characteristic, wherein the one or more groups comprise other customers sharing at least one characteristic with the customer; andgenerate a financial spending model associated with the identified characteristic based on at least the one or more groups of customers.