SYSTEM AND METHOD FOR TARGETING FAMILY MEMBERS OF TRANSACTION ACCOUNT PRODUCT HOLDERS TO RECEIVE SUPPLEMENTARY TRANSACTION ACCOUNT PRODUCTS

摘要

Utilization of information in a closed loop data system further augments modeling while at the same time enabling customization of offers based on spend patterns. Data mining techniques are leveraged to identify rules to determine higher response rate populations. These rules are referred to herein as “triggers,” in that the presence of particular attributes will trigger a cardholder as being more likely to respond to a particular offer. The benefit yielded by this approach is a greater acceptance rate to an offer provided by a transactional account company. To identify the triggers, records of cardmembers who already utilize a given product are analyzed to determine their spend patterns. The spend histories of customers who are eligible to use the product are analyzed according to the identified triggers. Customers whose spend patterns most closely correspond to the triggers are then targeted with offers for the given product.

主权项

1. A method comprising:
determining, by a marketing computer-based system, that an individual associated with an upgraded transaction account is a family member of a converted transaction account holder and that a transaction in transaction information is associated with the individual, wherein the converted transaction account holder has a pattern of spending at a merchant that is indicative of a change in lifestyle; and targeting, by the computer-based system, marketing about a supplementary transaction account to the converted transaction account holder, in response to the determining that the transaction is associated with the individual and that the individual is a family member.