INTEREST GAUGE BASED AUCTION

摘要

Information about participants in an auction are received and analyzed along with information about products to be auctioned and other information to generate an interest gauge. The interest gauge may reflect the interest of a buyer, a seller, an auction house or any other entity in the auctioning event. Based on the interest gauge, the operations of the auction can be augmented and/or modified to be optimal in view of revenue generation, products moved, and a balance between the two. For instance, the buyer interest gauge could be used to create packages of items to be auctioned in a combinatorial auction.

主权项

1. A method for directing a live auction, the method comprising the actions of:
receiving participant entity profile information for a plurality of participant entities that are anticipated to participate in an auctioning event; receiving descriptive information pertaining to a plurality of items to be auctioned during the auctioning event; and based on the participant entity profile information for at least one participant entity and the descriptive information pertaining to at least one of the items to be auctioned, modifying the auction process in a way that would not normally be introduced absent the participant entity profile information and the descriptive information.