METHOD AND SYSTEM FOR CREATING TARGETED ADVERTISING UTILIZING SOCIAL MEDIA ACTIVITY

摘要

Methods and systems for identifying, retrieving and analyzing social media data pertinent to a business' customers to derive personal information that can be used for targeted advertising, thereby helping the business improve and grow. A scanning engine searches social media spaces to identify the presence of a business' customers. A data engine will collect the social activity data from the various social networking sites based upon social presence identified by the scanning engine. An analytic engine will analyze the information collected by the data engine. This will give a business a 360 degree view of its business and customers and help the business to find the cause behind the effect and develop the right strategy to improve and grow its business.