Call to action lockout system and method

摘要

A Call-To-Action Lockout on a mobile device coupled to a data network is disclosed as a method and apparatus comprising providing a media application configured to respond to a control point associated with media content, providing media content which has at least one associated control point, triggering at least one control point while experiencing the media content; and performing an appropriate Call To Action Script (CTAS) in response to the triggered control point.

主权项

1. A method, performed by a mobile device, for providing media content, the method comprising:
providing, via a media application, playback of a media content item; triggering a control point during the playback of the media content item, wherein the control point is triggered by reference to any one or more of the following: a timing track, a counter, and parsing of content received by the media application; in response to the triggering of the control point: (i) preventing further playback of the media content item; and (ii) prompting a user of the mobile device to perform a specified action via the mobile device; and in the case that the user performs the specified action, resuming playback of the media item.