Metrics for online ads are captured by parsing web pages to identify ad beacons containing information identifying whether the online ads are for a particular client. These metrics are used to determine key performance indicators for auditing and competitor analysis for an online ad campaign.
申请公布号
CA2688211(C)
申请公布日期
2014.06.10
申请号
CA20092688211
申请日期
2009.12.11
申请人
ACCENTURE GLOBAL SERVICES GMBH
发明人
KIRKBY, STEPHEN DENIS;KELLETT, PETER;FIGG, MATTHEW;HOLMAN, JARRED