| 摘要 |
<p>PROBLEM TO BE SOLVED: To appropriately allocate delivery target users for orders for advertisement delivery.SOLUTION: An apparatus for managing advertisement delivery according to the present invention comprises: prediction information storage means for storing prediction information including user attributes of a plurality of delivery target users predicted as future advertisement delivery destinations; score determination means for determining allocation scores indicating the degree of appropriateness of the allocation of delivery target users for an advertisement delivery order request on the basis of the number of or the ratio of unallocated users, who are delivery target users unallocated for the order request among the plurality of delivery target users, for each user attribute; and allocation means for allocating delivery target users for a new advertisement delivery order request so as to minimize the decrease of the allocation scores before and after the allocation of the delivery target users for the new advertisement delivery order request.</p> |
