| 摘要 |
In an embodiment of the present invention, an online advertising system comprises: a portal server for providing an information search service and extracting information content matched to a search keyword; an advertising server for extracting advertising content matched to the search keyword; a mobile communication terminal for receiving the search keyword, transmitting the received search keyword to the portal server and the advertising server, and individually displaying the information content received from the portal server and the advertising content received from the advertising server; and a wired and wireless communication network for connecting the portal server, the advertising server, and the mobile communication terminal over the wired and wireless network. According to the embodiment of the present invention, advertising effects can be improved by performing online advertising according to search keywords. Also, according to the embodiment of the present invention, various advertising services can be provided by receiving, from different operators, information content and advertising content searched according to search keywords and individually displaying the information content and the advertisement. As a result, advertising efficiency can be maximized. |
