Brand Mapping

摘要

A user uses a portable electronic device to select an image representative of a brand. In response to the user's selection of the image representative of the brand, the device automatically presents the user with an image of a map that indicates a current location of the device and shows one or more images representative of brand purchase sites where the selected brand may be accessed by the user.

主权项

1. A method comprising:
(a) displaying, using a wireless communication device, a first image associated with a first brand; (b) receiving, from a user of the device, an indication of a selection of the first image; (c) identifying a first location of the device independently of any location-specifying user input to the device; (d) wirelessly communicating, using the device, first data, the first data comprising information relating to the first location of the device; (e) wirelessly receiving, using the device, second data; (f) displaying, using the device, a first map image that is based at least in part on the second data, wherein the first map image describes a first area overlapping with a location in proximity to the location of the device; wherein the first map image comprises a first indication of a location of a first brand access site at which a first branded entity having a second brand is accessible; wherein the first indication of the location of the first brand access site comprises a second image associated with the second brand; and wherein the first indication is located at a first position on the first map image corresponding to the location of the first brand access site.