SYSTEM AND METHOD FOR ASSESSING A USER'S ENGAGEMENT WITH DIGITAL RESOURCES

摘要

An engagement index reflects a user's level of engagement with a digital resource. Actions of the user, such as the amount of time spent on a page, the number of pages accessed, the amount of time spent in a session, and the number and type of annotations made may be used as factors in the determination of the engagement index. Data values corresponding to one or more of the factors are received and are validated to eliminate any extreme values and to make the values comparable with one another. Different validation methods may be used for different factors. Once the data values are validated, weighting coefficients are applied to the validated values. The system then determines the engagement index by summing the weighted values. Once calculated, the engagement index may be aggregated with other engagement indexes or compared to engagement indexes for other users.

主权项

1. A method for calculating a measure of engagement with a digital resource, comprising:
monitoring a user's interactions with the digital resource to determine values for a plurality of factors, wherein a first factor corresponds to an amount of content of the digital resource accessed by the user during a session, a second factor corresponds to a length of the session, and a third factor corresponds to an annotation of the digital resource by the user; validating the values for the factors by: using a first validation method for validating a first value for the first factor, using a second validation method for validating a second value for the second factor, and using a third validation method for validating a third value for the third factor; applying a first predetermined weighting coefficient to the validated value for the first factor, applying a second predetermined weighting coefficient to the validated value for the second factor, and applying a third predetermined weighting coefficient to the validated value for the third factor; and determining the measure of engagement for the user based upon the weighted validated values for the factors.