Methods, Systems, and Computer Program Products that us Measured Location Data to Identify Sources that Fraudulently Activate Internet Advertisements

摘要

Potential click fraud is determined. When a client device activates an Internet advertisement, the location of the client device is determined. Multiple activations of the same advertisement, by the client device, may indicate fraud.

主权项

1. A method, comprising:
receiving activations of an Internet advertisement by client devices; determining a location associated with each of the client devices activating the Internet advertisement; determining a sum of the activations having a common location; comparing the sum of the activations to a threshold value; determining the sum of the activations exceeds the threshold value; identifying the sum of activations as fraudulent activations in response to the sum of the activations exceeding the threshold value; and refunding fees paid for the fraudulent activations of the Internet advertisement in the common location.