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1. A method of displaying Internet traffic data, comprising:
receiving, from an interface, a selection of steps in an online process and a selection of a source type, wherein each step in the online process corresponds to visiting one or more webpages and the source type is indicative of a characteristic of a device that accesses the one or more webpages; retrieving, from a memory, data representative of nodes and traffic paths between nodes based, in part, on the selection of steps and the selection of the source type, wherein a first node corresponds to the source type, a second node corresponds to a first group of one or more webpages, and a third node corresponds to a second group of one or more webpages, wherein a first traffic path corresponds to a number of devices that accessed the first group of one or more webpages and had the characteristic indicated by the source type, wherein a second traffic path corresponds to traffic from the first group of one or more webpages to the second group of one or more webpages; determining a level for the second node and the third node, the level representing a step in the online process; generating visualization data configured to cause an electronic display to display a visual representation of the first node, the second node, the third node, the first traffic path between the first node and the second node, and the second traffic path between the second node and the third node based, in part, on the levels of the second node and the third node; and providing the visualization data to an electronic device.
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