发明名称 |
METHOD AND SYSTEM FOR AD INSERTION IN OVER-THE-TOP LIVE MEDIA DELIVERY |
摘要 |
A method is provided for performing targeted ad insertion in over-the-top delivery of content by detecting ad replacement opportunities in a live content stream and preparing the content for seamless replacement with segmented HTTP adaptive streaming delivery. The method includes provisions for multi-stage proxy-based segment replacement for targeted ad delivery. The method provided works transparently with standard HTTP adaptive streaming clients. A system is also specified for implementing a client and server content delivery infrastructure in accordance with the provisions of the method. |
申请公布号 |
US2014149210(A1) |
申请公布日期 |
2014.05.29 |
申请号 |
US201414168709 |
申请日期 |
2014.01.30 |
申请人 |
AZUKI SYSTEMS, INC. |
发明人 |
MA KEVIN J.;HICKEY ROBERT;NAIR RAJ;TWEEDALE PAUL;BIAGINI DANIEL;XU JIANGUO;NAVALI PRABHUDEV |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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