APPARATUS AND METHOD FOR PROVIDING ADVERTISEMENTS BASED ON REAL-TIME VIEWER INFORMATION

摘要

The present invention relates to an apparatus and a method for providing advertisements based on real-time viewer information, which comprises: an advertisement recommendation unit for recommending two or more advertisements for broadcast content; an advertisement selection unit for selecting a final advertisement among the plurality of advertisements recommended by the advertisement recommendation unit according to real-time viewer information received from a terminal; and an advertisement transmission unit for transmitting content data of the final advertisement selected by the advertisement selection unit to the terminal.