| 摘要 |
Access to valuable website content is restricted until an individual registers and provides contact and other information relevant to his company and his position. If an unregistered individual attempts to access restricted information, he is automatically taken to an information request page. Once he has completed the page, he is taken to a thank you page, then redirected to the desired restricted content. The user is also sent an automatic email which contains a website access code. A registered visitor also retains access to restricted content through a long-term cookie delivered to his Internet browser. Progressive profiling can be implemented by tying access to higher-value website content to a requirement for input of additional information, so that new visitors are not overloaded with an initial barrage of questions. Received visitor information is transferred to a Customer Relationship Management database for scoring and ranking. |
